At AUD’s School of Business Administration (SBA), our philosophy is that the achievement of excellence and the fulfillment of our mission are to be pursued primarily through the quality of our services to our “customers,”
There are two distinct groups of “student customers” who are served by the SBA.

The first group is the undergraduates who, for the most part, are young (late teens to early twenties) high school graduates, have no prior work experience, and have little or no previous education or training in business. The primary need of this group is to obtain a formal education either in general business or in one or more functional areas of business, that would qualify them to start their careers at the entry level in the corporate sector or (less frequently) the public sector.

The second group is the MBA students who are older (mid-twenties to mid-thirties) than the undergraduates, in most cases have some and in a few cases have significant work experience, and whose undergraduate specialization is often in non-business areas. The primary need of this group is to obtain a formal professional education in business, which would be instrumental in their promotion to managerial or executive levels and in enhancing their career prospects.

Corporations and Public Sector Organizations: These organizations are “external customers” of the SBA in two distinct ways. First, as employers of our graduates, they are the ultimate end users of the knowledge and skills imparted to these students through our academic programs. Second, private and public sector organizations are potential users (and there are already some actual users) of the expertise that resides in the SBA, which can be provided to these users in the form of specific consulting projects or through long-term collaboration between these organizations and the SBA.